Brand

* 1. A discussion on our experiences in brand building for local government BR@#D! is not a fouR letteR woRD

* 2. If a brand is a customer’s understanding of your products and services. Do you know what your audience understands about you?

* 3. So what is a brand?

* 4. What have you created? - Every organisation has a brand whether they have carefully constructed it, or allowed it to grow on its own - It’s more than a logo - It’s your reputation - It’s what people say about you when you’re not around - Your brand is generated by what you say and what you do as well as by how you present yourself to the world - All successful brands have a central idea that guides the energy and provides a self belief system for the people in your organisation - A brand is not something that sits in a report, it’s something you need to be obsessive about

* 5. Woody Allen once said: “90% of success is turning up on time...”

* 6. The magic for brands is in the other 10% woody! Image and perception are value drivers for every organisation; Without an image there is no perception. - Your brand image is a key communicator of what you stand for - When you’re asleep at night, your image continues to ‘talk about’ your brand - We call your logo, corporate colours and typefaces as they appear on signage, publications, vehicles, events, etc. your visual language - We call the visual language that makes up your image your Brand Identity

* 7. Logo + Visual Language = Brand Identity

* 8. Your logo is the point of entry to your brand - Your logo (or brand mark) is the cornerstone of your brand identity, it is the foundation upon which you build consistent and meaningful visual language for your brand communications - Visual language includes; typefaces and type styles, brand colours, photographic or illustrative imagery, and associated visual elements such as patterns and textures - It is our role as Brand Image experts to create unique brand properties for our...