Business Management

Business Management and Leadership

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The success in any company like Sony Company which usually operates mainly for marketing and the acquisition of high profits is dependent on the management and the establishment of all the products and services that are being offered by the company. For a company to be able to compete and survive in the competitive market, it has to be very successful. The success of a company or organization can be defined by the constant innovation and development of the company’s product lines and the increasing clientele numbers (Gareth and Jennifer, 2005).

Sony Corporation’s strategy is not sustainable since currently the company has been in a very critical situation and there is the need for Sony to be cautious about the entire future potential crisis that the company is likely to face (Finlay, 2000). The crisis control of a company depends on whether it is pro-active or reactive control. A company’s crisis control is pro-active if the crisis is known and it is reactive if the specifics of the actual situation are dealt with as they unfold. Crisis control and risk management are very essential for implementation by Sony so as to be able to sustain its Corporation’s strategy. Sony should be able to learn from its mistakes and try to implement on more strategies if they want to be successful and get away from the current situation which is not favoring them. With this, it is able to regain its market share and reputation in the future.

Sony Corporation has not been fairing very well in the global market and environment. The global environment that has greatly affected the general performance of Sony Corporation includes global poverty, air pollution and global warming. Due to these global environments, the consumption of electronic goods has decreased over the years which have explained the reason as to why the Corporation is failing in the global market (Finlay, 2000).

Sony corporation has been experiencing a...