Organization Behavior

JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY

ARUSHA CAMPUS

GROUP ASSIGNMENT

PROGRAMME: BACHELOR OF COMMERCE

UNIT NAME: ORGANIZATION BEHAVIOR

UNIT INSTRUCTOR: MR. GERVAS MWETA

UNIT CODE: HBC 2209

ACADEMIC YEAR: 2012/13

PARTICIPANTS:

* MROKI, Evans

* ISHENGOMA, Fredrick

* KOMBA, Dominic

* LEONARD, Obed

* ALANDO, James

* YUSUPH, Iddy

* MREMA, Albert

LEVELS OF STRATEGIES

Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations. Strategies exist at several levels in any organization ranging from the overall business (or group of businesses) through to individuals working in it.

Corporate Level Strategy.

Corporate level strategy occupies the highest level of strategic decision-making and covers actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various strategic business units for optimal performance. Top management of the organization makes such decisions. The nature of strategic decisions tends to be value-oriented, conceptual and less concrete than decisions at the business or functional level. It is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a "mission statement".

Business-Level Strategy.

Business-level strategy is applicable in those organizations, which have different businesses-and each business is treated as strategic business unit (SBU). The fundamental concept in SBU is to identify the discrete independent product/market segments served by an organization. Since each...