Businessplan Charge

CHARGETECHNOLOGIES

BUSINESSPLAN CHARGE&GO

Vak Ondernemerschap | UGent

Inhoud

1. 2. Executive Summary ............................................................................................................... 1 Idee of technologie ............................................................................................................... 2 2.1. 2.2. 2.3. 3. Oorsprong van het idee ........................................................................................................... 2 Product .................................................................................................................................... 2 Bescherming en beschermbaarheid ........................................................................................ 5

Business model ..................................................................................................................... 5 3.1. 3.2. 3.3. Teece model ............................................................................................................................ 5 Blue Ocean Strategy ................................................................................................................ 6 Strategic alliances .................................................................................................................... 6

4.

Markt ................................................................................................................................... 7 4.1. 4.2. 4.3. 4.4. Value chain analysis................................................................................................................. 7 Market timing .......................................................................................................................... 8 Determinants of adoption rates .............................................................................................. 8 Mullins’ framework – Market assessment...