Marketing Mix

Marketing Mix

Marketing decisions typicall y fall into four categories, product, price, place and promotion. The term Marketing Mix was founded by Neil H. Borden in an article he published back in 1968 by the name of “ The Concepts of the Marketing Mix “. In the article he talks about a formula he created called the marketing mix ad it consists of product,planning, branding,distribution, personal selling a and few other. Later the marketing mix was later grouped into four categories by a one E. Jerome McCarthy which today is referred to as the four p’s of marketing.

Product: In the marketing mix terms this means the goods and services that a business will offer to target a certain market.

Price: This is where the business will decide what products and services will be offer and what the cost of these good will potentially be.

Place: This is when a business will decide where they will offer their products and services to target consumers.

Promotion: This is when the business will decide what type of specials deals or activities they will offer to try and to encourage consumers to buy their products and services.

These are the four categories that make up the Marketing Mix. These categories are like a stepping stool in helping business owners come up with to not only target the right market but be able to grasp the publics attention and hopefully encouraging the to try their products and services.

Source: www.netmba.com/marketing/mix