Secondary Research

Online Secondary Resource Data

According to “Flawless Skin Tops Color Cosmetics For Women As Makeup Priority” (2012), a survey conducted online by Harris Interactive within the United States among 1,018 females 18 years and older and authorized by Neutrogena Cosmetics revealed that female consumers would prefer having makeup cover and sun protection in their color cosmetics over traditional fashion forward colors.

58% of those surveyed said they desire a product that provides flawless skin tones when questioned if they could only have a single cosmetic product. Intriguingly, 68% of the females surveyed disclosed they are willing and prepared to undergo without anything for one year to experience perfect skin (Flawless Skin Tops Color Cosmetics For Women As Makeup Priority, 2012). Perhaps, these females would be willing to pay more money for foundations or powders that truly cover their flaws, allocating the cosmetic formulators higher budgets for revolutionary cosmetic products. 

The “Flawless Skin Tops Color Cosmetics For Women As Makeup Priority” (2012) website reports SPF in color cosmetics is important to women, as 56% of those surveyed depend upon cosmetic products with SPF protection to offer sunblock from damaging ultraviolet rays. Formulators should take note of this and include SPF in their color cosmetic products where appropriate. The survey also disclosed that 72% of older women wear SPF cosmetics and makeup all year round compared to 50% of the younger women surveyed, indicating that SPF is an important part of color cosmetics formulated for older women (Flawless Skin Tops Color Cosmetics For Women As Makeup Priority, 2012).

According to “Flawless Skin Tops Color Cosmetics for Women as Makeup Priority” (2012) website, even though flawless skin tone was the attribute that 58% of the women wanted in their color cosmetics, 51% of the women age 55 and over report that they want their color cosmetics to diminish the appearance of fine lines and...