Armour Garments

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Pages: 5

Category: Business and Industry

Date Submitted: 10/09/2013 11:50 PM

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Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction

In July of 1975, the management of Armour Garments Company was considering the liquidation of its business in the face of stiff competition and financial difficulties. The officers of the company wondered whether they still had the competence to continue managing the business.

Human Resources

Human Development

Productivity

>Project of output – numerical value

>by own words

>from the source

>update

>Skills, Knowledge’s and all about human development program components, seminars, training, etc…

Background of the study

The Armour Garments Corp. (AGC) was established in 1954 in the Philippines as a manufacturer of high quality undershirts. It had two popular brands, namely: “Armour” and “Marca Troca”. The company started out by copying popular styles and designs from Hongkong.   The first ten years was quite profitable. The company grew from 25 workers in 1954 to about 250 workers in 1967.   The company sells all of its products to wholesalers in Divisoria who distribute the product all over the country. The products are manufactured in white color only and are generally of superior quality being twice more durable than other brands in the market. Undershirts are worn as a matter of habit to avoid the direct contact of user’s polo shirts with the body. Product sales are seasonal. Business usually peaks twice a year: in June, with the opening of classes and in December, with the Christmas rush.

Definition of terms

Plank truly believes his company is yet to make the one product that everyone wants, that will change the culture. But he’s working on it.

By Jay Kernis

Rock Center

Mission

Vision

“Imagine a day when you will be able to adjust your body temperature by a thermostat on your sleeve,” Plank says. “I imagine a day when you’re reading your bio-metric data not from a bug or a strap, but it’s a chip that’s in your shirt. And you can actually see a screen that pops up...