Com3703

Name: Anastacia Jonkers Student Number: 49437372

Module: Com3703 Date: 20 August 2013

Assignment 1: option 2

Media studies: media content and media audiences

Semester: 02

Unique Number: 732065

DECLARATION

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of referencing techniques.

I have read and understood Tutorial letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Name: Anastacia Jonkers

Student number: 49437372

Date: 20 August 2013

Witness: Yarline Jonkers (mom)

TABLE OF CONTENTS PAGE

1 INTRODUCTION 1

2 COMMUNICATION AND MEDIA SMIOTICS 1

2.1 Theoretical background 1

2.2 Application to television programme 2

3 VISUAL TEXT ANALYSIS 3

3.1 Detailed visual analysis 3

3.2 Summary of main findings 4

4 FILM THEORYAND CRITISM 5

5 CONCLUSION 6

SOURCES CONSULTED 7

ADDENDUM A: SELF-ASSESSMENT AND SELF-REFLECTION 8

PAGE 01

1 INTRODUCTION

The following will be discussed in option 2 of this assignment.

All the codes of typology and relevant theory and how all the relevant codes in code of typology appear in an episode of a television programme of my choice. How codes of content and codes of form are used in a given photograph and the meaning produced by the particular use of the codes. How iconic, indexical and symbolic signs are used and what meaning is communicated. The production of denotative, connotative, mythical and ideological meanings, as well as a discussion on metonymy and metaphors. Lastly, choosing one director by using visual and theoretical information and explain why the director may be considered an auteur.

2 COMMUNICATION AND MEDIA SEMIOTICS

2.1 Codes of behaviour is the result of the prevailing norms and values in a society and of cultural traditions and customs....