Feasibility

The Gigmasters.com (Gigmasters) online booking system was developed to help consumers find and hire live entertainment for weddings, corporate events, private parties, nightclubs, fraternity functions, Bar Mitzvahs, grand openings, and other events. The company has built up a database of over 15,000 musicians. More recently, it has expanded its offerings to include other entertainment services such as comedians, dancers, caterers, photographers, etc.

Gigmaster's online booking system takes advantage of the Internet's ability to organize and connect the fragmented marketplace of musicians and entertainers into a searchable database that is consumer-focused, and easy-to-use.

Gigmasters is an owner-managed company. The two people who run the site are its co-founders, Kevin H. Kinyon and Michael J. Caldwell. Recently they brought John Sortino onto their Board of Directors. All three of these gentlemen have extensive experience in Web development, business development and financial management.

Services

Gigmasters collects a 10% commission fee each time it brokers a transaction between a buyer and seller of entertainment services. The company collects its fee from the seller. In addition to booking commissions, Gigmasters earns revenue from corporate sponsorships of its bi-monthly newsletter. Past sponsors include Amazon.com, Emusic.com, RollingStone.com, and Bluelight.com.

There are a number of other websites that connect buyers and sellers of services, however only Gigmasters provides the emphasis on music and entertainment. By doing so, it offers significant advantages to all of it's customers. For example, only Gigmasters provides online press kits allowing customers to both hear and see entertainers before they hire them. Also, only Gigmasters has developed an online bidding system which supplies customers with competitive bids from the entertainers. None of its competitors do.

In addition to its primary revenue sources of booking commissions and corporate...