Marketing Informations System

Question 5: Report to management describing the primary cause of problems with Wal-Mart's e-commerce.

Table of Contents

Executive Summary.

1. Problem Identification.

1.1 Alignment of IT department priorities IT to e-commerce.

1.2 Product inventory Data Management.

1.3 E-commerce division restructuring.

1.4 Buying of established online sites.

2. Generation and evaluation of alternative solutions

2.1 IT Department

2.1.1 Outsourcing of specific portions of IT functions and certain Business processes.

2.1.2 Design of suitable search engine and web page.

2.1.3 Establishment of IT department specifically for e-commerce.

2.2 Product inventory Data Management.

2.2.1 Introduction of RFID.

2.2.2 Development of monitoring system for distribution and tracking delivery to customers.

2.3 E-commerce division restructuring.

2.3.1 Web page design to suit each regional needs.

2.4 Buying of established online sites.

2.4.1 Rigorous online marketing.

3. Implementation.

References

Executive Summary

The report draws exclusively on the data obtainable from the case study provided, however solutions to the problems identified are derived using information from MANCOSA study guide, recommended publications, academic journals and internet websites. Critical analysis of the case study was conducted to determine the primary cause of the problems leading to undesirable revenue of the e-commerce division.

Primary problem areas identified are alignment of IT department priorities to e-commerce, Product Inventory Data Management, E-commerce division restructuring and Buying of established online sites. These are deemed to be problematic as they do not harmonize the brick and mortar infrastructures already established with the intended online stores.

Upgrading of current IT system used to manage product inventory in warehouses and stores, monitor distribution and tracking delivery to customers is vital to raise e-commerce revenue. Shifting...