Has Google Been Unfair to Small Businesses?

Has Google been unfair to small businesses?

An investigation into the nature of fairness in Internet Economy

Occupying, as at January 2013, around 67% of the US search engine market share1, Google could effectively declare himself the champion of public trust. The phenomenon has even generated the word ‘Google habit’, summarizing how many of us choose to type in ‘Google’ even in a Yahoo search bar. And it is then this whole trust matter worries many, for they fear with great power comes with the temptation to corrupt. It is nonetheless all the same for the misguided to have been tempted to jumping onto the bandwagon of ill-founded accusations, while no graspable evidence proves substantial in favour of animosity in the case of Google being power manipulative. I give Google the benefit of doubt.

Fairness is the freedom to compete; unfairness is the utterance of necessary losers. No competition is, per se, a competition at all if insufficient discrimination sets in. Discrimination, in this sense, is not dissimilar to comparative efforts and talents. For a position as transcendental as Google, one should not feel difficult in proclaiming how Google must have this innovation, diligence and adeptness superiority ascended by its operational, strategic and marketing coordinated efforts. The Google team is, simply, very good at what they are doing. From starting out as just a word search engine in 1998, to becoming a platform supporting image search a year later, eventually maps and emails in 2005 etc., Google has seized every chance to bring in innovation and values to its expanding base of satisfied customers. Therefore from the jump-start I would only like to advice on this case upon which we must exercise caution. Many of us would easily dehumanize this search engine colossus on the basis that we are bewildered by its privileged status, oblivious to the truth that Google has struggled as long as it had been initiated against competitive, and rather homogenous...