Marketing Plan

TRƯỜNG ĐẠI HỌC KINH TẾ

KHOA QUẢN TRỊ KINH DOANH

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INTERNATIONAL MANAGEMENT

BUSINESS PROJECT

TOPIC: Protential McDonalds in Viet Nam Market

( QH2011E-QTKD)

Group 3: Dang Thi Lien Nguyen Nam Phuong

Nguyen Hoang Long Nguyen Thu Quynh

Nguyen Van Linh Pham ThuyNhung

Nguyen ThiThao Ly

-HA NOI, 5/2013-

Table of Contents

I. INTRODUCTION. 2

1. Brief introduction: 2

2. Product: 2

3. The reason for choosing Vietnam: 3

II. VIETNAM MARKET ANALYSIS 4

1. Political 4

2. Economic 5

a. Member of WTO 5

b. Steady economic growth. 5

c. Emerging market 6

3. Social- Culture 8

a. Culture: 8

b. Consumption habits 10

4. Technology 10

5. Legislation 12

6. Competition 13

7. The cost of franchsing 16

III. SWOT ANALYSIS 16

1.Strengths. 16

2.Weaknesses. 17

3.Opportunities. 17

4.Threats. 18

IV. MARKET PRESENTATION STRATEGY 18

1.Product strategy 18

2.Price strategy 22

3.Promotion strategy 23

4. Distribution strategy 26

5. Plan of implementation 26

V. CONCLUSION 27

McDonald – firm from US and a famous brand about fast food all over the world

Group 3: Dang Thi Lien Nguyen Nam Phuong

Nguyen Hoang Long Nguyen Thu Quynh

Nguyen Van Linh Pham ThuyNhung

Nguyen ThiThao Ly

* I. INTRODUCTION.

* 1. Brief introduction:

McDonald’s Corporation is the world’s largest hamburger fast food chains which serves up to 64 million customers daily.

Mc Donald’s primary sells humberger, cheeseburgers, chicken, frech fries, breakfast items, soft drink, milkshakes, and desserts. In response to changing customer tastes, the company has expanded its menu to include salad, fish, wrap, smoothies and fruits.

2. Product:

Hamburger

A juicy 100% beef patty simply seasoned...