Staegic Planning

Amazon.com is the largest retail giants that try are very hard to live up to their business code of ethics. According to its website the part of the ethics states “To continue to offer quality product and services using the best technology available and at a reasonable price. This results in highly legal customer while maintaining shareholders interest and company profits in mind”. In keeping with the ethics; Amazon must abide by all the rules of business to keep it legal. This paper shows how team B includes the appropriate code of ethics for the Securities ‘and Exchange Commission.

Strategic Planning

Strategically, Amazon’s goal is to continue to build relationships, be a consistent provider, and be stable in financial planning. Amazon’s annual report gives a detail structure plan, development market for growth and financial matters. It clearly states the following “To increase sales of products and services, we focus on improving all aspects of the customer experience, including lowering prices, improving availability, offering faster delivery and performance times, increasing selection, increasing product categories and service offerings, expanding product information, improving ease of use, improving reliability, and earning customer trust. We also seek to efficiently manage shareholder dilution while maintaining the flexibility to issue shares for strategic purposes, such as financings, acquisitions, and aligning employee compensation with shareholders’ interests” (Amazon, 2012).

Amazon’s secret weapon is very simple; their business model is top notch. The company decided to start taking risks on books, sells backs to consumers and third parties. Using third party sellers have opened a new door for Amazon’s sells. While Barnes and Noble had the Nook, Amazon developed Kindle and Kindle Fire for the avid book readers. Amazon has sold estimated 500,000 kindles and started using information technology services. “In 2002 Amazon launched a web services...