Contemporary Issues in Marketing

QUT |

AMN 447 Contemporary Issues in Marketing Assignment 2 |

Electronic Waste |

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Lecture: Dr Max Briggs

Group Number: 6

Due Date: 10/10/13

Student Number: n8784281

Student Name: Hao MA

Word Count: 2083

Table of Contents

1.0 Introduction 2

2.0 Description of the issue 3

2.1 Environment aspect 3

2.2 Business aspect 3

3.0 Attitudes to the issue 4

3.1 Government and Non-government’s attitude 4

3.2 Customers’ Attitude 5

4.0 The impact on Marketing 6

4.1 The impact of e-waste on marketing: 6

4.2 Marketing responded to the issue 6

5.0 Take further actions 8

5.1 Encouraging sustainable producing 8

5.2 Encouraging sustainable consumption 9

6.0 Conclusion 11

7.0 Reference12

1.0 Introduction

The production of electronic equipment is one of the fastest growing areas in marketing nowadays. The growing list of items that form most of the part of the e-waste landscape is electronic equipment such as refrigerators, washing machines, computers, televisions, mobile phones and i-Pods. Owing to the improvement of today’s technology, these products becoming more affordable that as demand are increasing (Dollard, 2008). However, increasing usage of these electronic products results in more of them coming up for disposal.

In Australia, 17 million televisions and 37 million computers have ended up with landfill by 2008. In 2007-08, less than 10% of 15.7 million computers that reached their ‘end of life’ were recycled (ABS, 2013). E-waste has been continuously increasing at around 4% per year (Deng et al., 2006). Thus, Electronic Waste becomes a common problem faced by both developed and developing countries in recent years.These days in new era of green products most of the people are looking for eco-friendly products and this convey this message that not only companies should review their products but also marketers should change their strategies as well. More than that, this demand affected all the process of...