Executive Summary

Executive Summary

Introduction

This executive summary for Cliff O’Connor, the CEO of AcuScan, will give a briefing of the essential contents of the master documents regarding the department communication about the product launch of the iScanner. The summary will include the purpose and scope, summary of the situation, key points, recommendations and a conclusion.

Purpose and Scope of Document

The purpose of this executive summary is to analyze the issues that arose with the planned launch of a new product, iScanner, from AcuScan and to reevaluate the facts involved. The scope includes multiple conversations, both in person as well as online, between departments that resulted in some miscommunication about budget, programming and product launch.

Summary of the Situation

The miscommunication and conflict between departments at AcuScan is stifling the future development of the firm and is causing confusion in receiving positive results for the potential new product launch. Secur-A, AcuScan’s, main competitor is only 4 months away from launching their new product so it is believed to be absolutely essential to the survival of AcuScan to come out with a successful product before its competitors. The department also disagreed on the budget as a whole; questions arose about the final cost of the product as well as possible budget cuts.

Key Points

Pat Lambert (Director of Marketing) and Kelly Thomas (Chief of the Software department, have conflicting views on the length of time and the number of programming hours is will take to bring the new product to market. Kelly states that with the current staffing levels the company does not have the manpower or time to introduce the new product in time for an August launch. Pat states the prototype can be built within the timeframe and budget however, neither Pat nor Kelly can compromise.

Pat Lambert and Kelly Thomas are finding it hard to compromise on the new product design and release date. Both Pat and Kelly have...