Consumer Behaviour of Filipinos

Paper on Consumer Behaviour on Philippine setting

Abstract

Consumer Behaviour is the process in which individuals seek out, choose, and purchase goods and services according to their needs and wants. Knowing and understanding the consumer behaviour is one of the key factors for an organization to successfully tap the business opportunities in the Philippines. Different factors such as Cultural, Social, Personal and Psychological affects consumers buying behaviour, thus marketing people need to know and consider these factors while developing their promotional plans and marketing mixes.

Consumer Behaviour is not just helpful for upcoming businesses but also vital in maintaining the profitability of a business. To come up into full understanding of consumer behaviour of Filipinos, a marketer needs to consider different aspects that affect the buying decision of a certain “Noypi”.

Culture and Tradition of Filipinos

Filipinos were known to have the longest Christmas celebration, different Christmas activities were being practiced for a long time such as gift giving and decorating different Christmas ornaments all over the house and establishments. Aside from Christmas, Filipinos observed different dates of revelry called “FIESTA”. During Feasts, the love for the food of Filipinos is noticeable. Neighbors would visit every other house and have a lovely meal with other guests. It is in this occasion that Filipino Hospitality becomes evident.

Social Factors

Filipinos are known to be family oriented. They get strength and stability into each other. They are used to discuss big decisions with their family. To the Filipino, one’s family is the source of personal identity, the source of emotional and material support and one’s main commitment and responsibility. They also love to idolize celebrities; they considered those celebrities as standard of beauty and talent. Filipinos preference of beauty is having whiter complexion.

Personal Factors

Age...