Subway Case Analysis

College of Business and Public Policy

09/09/2013

TABLE OF CONTENTS

COMPANY OVERVIEW 3

SUBWAY COMPETITION 3

TARGET CUSTOMERS 5

MARKETING TECHNOLOGIES 5

CURRENT ANCHORAGE MARKET…………………………………………………………...7

NEW SUBWAY LOCATIONS 9

COMPANY OVERVIEW

Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates, Inc., and according to Forbes Magazine, is the largest single-restaurant chain globally with 40,043 locations in 102 countries around the world. 

SUBWAY COMPETITION

As any other big company associated with food, Subway has to compete with international, national, regional, and local retailers of food products. Competition is based on price, convenience, and service. Subway is also focused on menu variety as well as product quality. Competition is one of the key factors that influence decision making processes as well as choosing a marketing strategy.

Table 1. Subway Competition in Anchorage

Direct Competitors

Indirect Competitors

McDonald's

Red Robin

KFC

Mooses Tooth

Burger King

Bear Tooth Grill

Wendy’s

Tempura Express

Carl's Jr

Panda Express

A&W All-American Food

Denny’s

Arby’s

Village Inn

Dairy Queen

Snow City Cafe

Pita Pit

Spenard Roadhouse

Quiznos

Café Amsterdam

Great Harvest Bread Co.

Alaska Bagel

Middle Way Cafe 

Leroy’s Family

Sicily's Pizza

Eddie’s Sports Bar

Johnny Chicago's 

Humpy’s

Brown Bag Sandwich Co.

T.G.I. Friday’s

Napoli's Pizza

Suite 100

Wings 'N Things 

Glacier’s Brew House

Peppercini's Deli House

Qdoba Mexican Grill

Alaska's Gourmet Subs

Orso’s

Table 1 illustrates some of the largest Subway direct and indirect competitors in the Anchorage market. Not only are the local fast food stores taken into consideration, but also restaurants, quick-service eating establishments,...