Yahoo's Rise to Fame

Yahoo! Case Analysis

May 9

2007

Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela

The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives.

Table of Contents

Executive Summary......................................................................................................................... 3 History: ............................................................................................................................................ 5 Problem ........................................................................................................................................... 7 Competitive Analysis ....................................................................................................................... 9 Yahoo Financials............................................................................................................................ 12 Economics ..................................................................................................................................... 19 Demographics ............................................................................................................................... 23 Market Analysis............................................................................................................................. 30 CPM ............................................................................................................................................... 34 SWOT MATRIX:.............................................................................................................................. 36 QSPM............................................................................................................................................. 38 Space Matrix...