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Date Submitted: 10/19/2013 02:04 PM
COMM 401 Strategy and Competition
Strategic Analysis Guide
Prof. Tim Field
John Molson School of Business
Concordia University
TABLE OF CONTENTS
INTRODUCTION 1
Situation Synopsis 1
Company’s Current Strategy 1
Problem Statement 1
ANALYSIS 2
EXTERNAL ANALYSIS 2
Industry Structure & Trends 2
Industry Economics 2
Key Success Factors 3
Competitive Situation Analysis 4
Competitive Forces 4
Competitive Approach & Strengths of Key Competitors 4
INTERNAL ANALYSIS 5
Financial Analysis 5
Operations Analysis 6
Research and Development Analysis 6
Procurement Analysis 6
Human Resources Analysis 6
Managerial Preferences/Values Analysis…………………………... 6
Marketing and Competitive Position 6
APPRAISAL OF STRATEGIC ISSUES 7
Strategic Issues 7
Evaluation of Current Strategy & Strategic Fit 8
EVALUATION OF ALTERNATIVES 9
Business Strategy Alternatives: Issues in Development 9
Case Analysis in Strategic Management:
An Integrative Framework
Introduction
Situation Synopsis - a summary statement or broad overview of key facts, events, developments and players found in the case.
* What facts does the reader need to know as the background or context to the problem?
Company’s Current Strategy - a very brief description of the firm’s existing strategy.
* What are the goals / objectives of the firm?
* What is the product / market emphasis of the firm?
* What is the basis on which the firm presently competes?
What level of the strategy is relevant? Business level, Corporate level, Tactical Level?
Problem Statement - consists of (a) a...