Hard Rock

Hard rock is one of the biggest restaurants in the world. Bornt in 1971, nowadays there are 106 different locations in all around the world. As any other big company, his strategy has changed during all this time, from a London restaurant modelled as a Tennesee café, to food with entertainment, to food with an experience. Customers don’t want only a meal, they want an experience, and in this is focused Hard Rock Operations Strategy, taking care of all ten operation management decisions.

Product Design & Quality

The quality of the food is one of the most important things for Hard Rock Café. Food research is done, and they constantly review the menus and do quality surveys. If the result of these isn’t seven – on a scale from one to seven – it’s a failure for the company. The key to obtain this high level is a good established quality control department in the company.

Hard Rock Café also considers all kinds of events in the area and seasonal factors while making their forecasts.

Food is a product, as in quality charts it must be on the top. In charge of this things is Product Design Quality Department. Quality surveys are done regularly, if food scores arean’t the max ones, it’s a failure. Establishing quality standards and controls is the key for a successful restaurant.

to provide a “dining event that includes a unique visual and sound experience not duplicated anywhere in the world.” Because the brand is so strong, the majority of sales are from merchandise (clothing, etc.).

Operations Management is important in every single business, but at Hard Rock Café it’s the key to give the customers that unique experience they desire.

Process and Capacity Design

the company uses an “existing domestic model globally” but also in certain instances, when necessary but because of various risk factors and differences in business practices and employment law, uses franchises in some locations to produce a more customised experience.

Location Strategy

The...