Calendar

Calen

WBoys and WGirls Calendar:

TCM

Problem Statement:

The ability to raise funds by creating the WBoy and WGirl calendars is very important to the calendar staff, The University of Western Ontario, the students, the community, the Breast Cancer Society, and Jesse’s Journey Foundation. However, in order for raise funds for the aforementioned charities there are a few challenges that must be taken on (Hardy, Gregoire, & Atkins, 2013). The most important issue facing the success of fundraising is time; we do not have the luxury of time, as ideally we would like to have the calendars on sale by the beginning of the school year. The competition also proves to be a challenge, as the University already provides a free calendar to the student and the London firefighters provide a calendar that is used by many students on campus. The varying cost of production of the calendars may also become an issue. It is imperative that we supply a calendar that students can connect with, while offering quality and a competitive price, in order to raise funds for our beloved charities. Can the calendar team sale enough calendars, given the challenges, to support a generous donation to our respected charities?

Situational Analysis:

As previously mentioned, fundraising for the Breast Cancer Society and Jesse’s Journey Foundation will be a challenge. The target market is going to be the students of The University of Western Ontario; however the students already have access to free calendars provided by the University and the popular London Fire Fighters Calendar. Other areas of opportunity that will need to be analyzed are:

* Strengths:

i. Experience in calendar marketing and sales

ii. The charitable cause

iii. Price will be three dollars less than our leading competitor

iv. Direct customer relationship with our student models

v. Local business ads and support

* Weaknesses:

i. Lack of time

ii. Varying cost of production, and deciding...