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Submitted by: Submitted by kfaison
Views: 159
Words: 1939
Pages: 8
Category: Business and Industry
Date Submitted: 10/22/2013 10:26 AM
Business Policy and Strategy
McDonalds SWOT & STAR
Kenneth Faison
October 12, 2013
| |
|McDonalds SWOT |
|Strengths |Weaknesses |
|Largest fast food restaurant globally |Unhealthy food menu |
|Brand recognition |Government interest in obesity problem |
|$2 billion advertising budget |Employee paid low wages leads to turnover |
|Menus adapted for local taste and cultures |Low differentiation |
|Strategic Partnerships | |
|80% of restaurants are owned by franchisees | |
|Targeting children for future revenue | |
| |
|Opportunities |Threats |
|Future home delivery program |Fast food market is over crowded |...
