Submitted by: Submitted by megha6788
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Words: 5334
Pages: 22
Category: Business and Industry
Date Submitted: 10/22/2013 12:20 PM
IPL : Birth of Cricketainment
A case study on sports marketing by Board of Control for Cricket in India Abstract
The aim of this case study is to analyze the manner in which in the shortest from of cricket i.e twenty20 cricket has been marketed in India by Board for Control of Cricket in India. BCCI launched Indian Premier League, to promote Twenty20 professional cricket league in India. This case study tries to analyze the franchising model of IPL to understand how companies can make money by promoting sports like cricket in India Keywords: IPL, Indian Premier League, Twenty20, India, BCCI, Cricket, MS Dhoni, Rajasthan Royals, Chennai SuperKings
About IPL The Board of Control for Cricket in India (BCCI), the apex governing body for cricket in India launched the Indian Premier League (IPL) on 14th September 2007 on the lines of football’s English Premier League and the National Basketball League (NBA) of the U.S.A. IPL is a professional Twenty20 cricket league created and promoted by the BCCI and backed by the International Cricket Council (ICC), an international governing body of cricket. The BCCI was instrumental in setting up a governing council to run the IPL as a virtual company. The IPL governing council will have five-year term and will run, operate and manage the league independently of the BCCI. The governing council of IPL comprises of former BCCI President I. S. Bindra, Vice-Presidents Rajiv Shukla, Chirayu Amin and Lalit Modi, Arun Jaitley, and former cricketers Mansur Ali Khan Pataudi, Sunil Gavaskar and Ravi Shastri. While the BCCI officials are honorary members, Pataudi, Gavaskar and Shastri will be paid for their services. The winner and runner-up team of the IPL will qualify for the Champions League, in October 2008. For a start, domestic Twenty20 leagues would be conducted by the cricket boards of Australia, South Africa and England, for an eight-team Champions League. IPL Organization & working The IPL works on a franchise-system based on...