Case Analysis- Tektronix

Executive Summary

Tektronix- was founded in 1946 Tektronix- a leading producer of electronics equipments- was facing a lot of competition in 1993.

At this juncture Carl Nuen stepped up as the CFO of the company and realized that the biggest threat of the company was not the external competition but the existing operations which have failed to cop up due to lack of Mangement information systems.

As the company tried to regain its foothold, Carl Nuen focuses on streamlining his company’s operations by restructuring them’

The company incorporates the Oracle based ERP system into their operations in three main areas spread across 60 countries around the world.

i)                    Measurement Business Division (MBD)

ii)                   Color Printing & Imaging Division (CPID)

iii)                 Video & Networking Division (VND)

Background 

1. The company was founded in 1946 as a maker of Electronics’ test equipments and grows up to be $1.3 billion manufacturer of electronic tools and devices.

2. The company has a global presence with offices in 60 countries with worldwide leadership in Oscilloscopes with a market share that is twice its immediate competitor.

3. It is also a market leader in Television Sets, measurement and monitoring equipments and color printers.

The company was facing the following hurdles

i)                    The company was not able to ship “up to the minute” or on a Saturday

ii)                   Sales Order had to be created multiple times in different systems

iii)                 The slow order process and services led to delays and created opportunities for errors to creep into the system

iv)                 Company didn’t had accurate information on performance

v)                  Company didn’t had capacity to effectively manage customer accounts and credit on global basis

vi)                 The financial system was not integrated. Closing the book entries each month took 2 weeks...