Submitted by: Submitted by omi143
Views: 159
Words: 2748
Pages: 11
Category: Business and Industry
Date Submitted: 10/30/2013 03:00 AM
Table of contents:
Acknowledgement --------------------------------------------------------------------------------------2
Executive Summery ------------------------------------------------------------------------------------3
Introduction and history of company --------------------------------------------------------------4
Hierarchy.................................................................................................................................5
Answers of Questions:
A) Identify the type of retail outlet, and type of ownership? ------------------------------------- 5
B) Has the retail outlet identified its target market and competitors? -------------------------- 5
C) Is the store management making efforts building sustainable competitive advantage? ----6
D) What kind of vendor relation do they have? --------------------------------------------------- 6
E) How does the retailer motivate its employees does it help in retaining them? -------------6
F) How do they keep the operation low cost? ----------------------------------------------------- 6-7
G) What kind of growth strategy do they follow? ------------------------------------------------ 7
H) How do they define their mission statement? --------------------------------------------------- 7
I) Carry out SWOT analyses of the store? --------------------------------------------------------- 7-8
J) What is the basis of selecting their retail site? ------------------------------------------------- 8
K) What kind of retail organization structure do they have? ---------------------------------- 8
L) What kind of incentives do they offer to their employees? --------------------------------- 8
M) How do they build employees commitment? --------------------------------------------------- 9
N) How are they managing diversity in their work force? -------------------------------------- 9
O) Do they have CRM in place and how do...