Brick Store Fronts, Always Present, but Not as Abundant

Brick Storefronts, Always Present, But Not As Abundant and

The Effects It Has On New Business

Embry Riddle University

Abstract

The business world has become a vast and ever-changing environment. It is evolving into a very competitive market. The change has come about due to the Internet revolution and all the things that it can provide for a business. There are certain businesses that cannot be replaced with an online storefront. The ones that can are the ones this paper will discuss. The conventional wisdom of the ma and pa shops has gone down the drain and a new present day shift in the way we do business has come about. With lower costs to run, maintain and advertise, the Internet may start putting the brick and mortar shops out of business for good. The findings that I will show you will provide insurmountable evidence to the shift in business practices. The online market is growing at an exponential rate and consumers are willing and trustworthy of what all the commodities the Internet has provided to businesses ever-growing customer base.

Keywords: cost, market, distribution, traffic

Brick Storefronts, Always Present, But Not As Abundant and

The Effects It Has On New Business

There are many books and articles out there that discuss both types of business: in the storefront and on the Internet. New businesses will see why using the Internet can provide their business with an extra edge. This paper will examine the success of businesses that do not have a storefront at all; it will also explore the increased revenue of businesses that have both traditional and Internet storefronts. The paper will show exactly how businesses add specific qualities to websites so the customer feels like he or she is familiar with the kind business being run and the customer service to be expected, even when not face-to-face. The practicality, cost, ease of use, and profits of using the Internet are abundant and make it easy to see why the Internet provides the...