Case Analysis - Church & Dwight

The Church & Dwight Corporate Strategy

A case report prepared for

MG 495 Business Policy

Spring I Term

April 10, 2013

THE CHURCH & DWIGHT CORPORATE STRATEGY

I. INTRODUCTION

A. Executive Summary

1. Summary statement of the problem: Church and Dwight is a company that was founded over 160 years ago and found an enormous amount of success. The company made their large impact in the American consumer market with a sodium bicarbonate product. During the Church and Dwight’s massive growth through the years, they have been able to continue to stay profitable by acquiring smaller companies or particular products from other companies. An issue that faces Church & Dwight is finding more uses for sodium bicarbonate and also continue to acquire successful products from smaller companies. Last, the company has largely struggled to expand their international brand for two reasons. The issues of name recognition and exporting costs are the largest issues that hinder Church & Dwight in their international market.

2. Summary statement of the recommended solution: The issues that face Church & Dwight must be resolved as quickly as possible in order to preserve the success of the company moving forward. The company could cancel funding for the research that is being used to find new uses for sodium bicarbonate. Instead of finding new uses, spend that money to help better educate the general population on the enormous amount of uses that are already available for sodium bicarbonate. Church & Dwight should continue to acquire smaller companies with name recognition internationally and use these acquisitions to roll out their Church & Dwight products to the acquired companies already existing consumers.

B. The Situation

Church & Dwight was founded over 160 years ago and made revolutionary impact with the use of one product, Baking Soda (sodium bicarbonate). The iconic brand of Arm & Hammer has been a...