Soft & Silky Shaving Gel

SOFT & SILKY SHAVING GEL

New Package Initiatives. Review & Recommendations.

Alex Cochran www.alexcochran.com.au May 2004

Soft & Silky Shaving Gel – A Case Study Table of Contents

Alex Cochran 2004

Executive Summary................................................................................................................3 Situation Assessment ..............................................................................................................4 Overview...........................................................................................................................4 The Problem. .............................................................................................................4 External Analysis.......................................................................................................4 Internal Analysis........................................................................................................7 Customer and Market Opportunities .........................................................................9 SWOT Analysis.......................................................................................................11 Strategic Implications. ..........................................................................................................13 Decision Factors. ............................................................................................................13 Product – Market Strategies. ...................................................................................13 Brand Growth Strategies. ........................................................................................13 Production Strategies...............................................................................................14 Communication Strategies.......................................................................................15 Pricing...