Social Media

8 November 2012

To: Mr. Swenson and group members

From: Chad Dennis

Subject: Effectiveness of Social Media Marketing

This report examines social media and how companies chose certain social networking sites as their choice for marketing. There are benefits and drawbacks to any situation, and this report will examine what the main pros and cons are for company’s to invest in social media marketing. There are various factors that lead to why certain sites are better for certain companies, and this report will go in-depth about how age group plays a major role in determining which sites are best for which age groups. This report will also look at two specific social networking sites, Facebook and Twitter, and show how each of those sites can be used by companies, to further a company’s marketing.

The research in the report offers various statistics on social media, and how social media is effective to certain groups of people. This report examines two social media sites, Facebook and Twitter, but does not mention any other sites. This does not mean that sites other than Facebook and Twitter are pointless, but just implies that Facebook and Twitter are the most popular social networks. Using all the information in this report, a solid basis for which type of social media a company should use, to further the company’s marketing, can be created.

Effectiveness of Social Media Marketing

Prepared for

Professor Swenson

WRD 203 012 Instructor

University of Kentucky

1218 Patterson Office Tower

Lexington, KY 40508

Prepared by:

Chadwick Brown Dennis

3635 Lexington Road

Versailles, KY 40383

8 November 2012

TABLE OF CONTENTS

Social Media Marketing…………………………………….………………..................3

Effectiveness of Social Media Marketing………….…………………………………...3

Benefits…………………………………………………………………………4

Possible Drawbacks………………………....………………………………….5

Age Group and Social Media Correlation……………………………………………...5...