Essay

Q1

A)

SWOT Analysis of Bremont Watches

|  |Marketing |HR |Finance |

|Strength |International market |Bremont is about to open a new |75% sales from exports |

| |The military were among Bremont’s |workshop in Henley-on-Thames |Bremont watches sell for £2500-£20,000 |

| |earliest customers |The Henley site will employ about |They are now self-funded |

| |Bremont now makes watches for 50 |35 people when it is complete. |Both brothers are majority shareholders |

| |squadrons around the world including US|Bremont has taken on people | |

| |Navy test pilots. |working in repair departments | |

| |Generate interest among | | |

| |specialist watch and luxury goods | | |

| |publications | | |

| |Made in Britain stamp | | |

| |They have since kept up interest in the| | |

| |brand with projects such as a watch | | |

| |built using parts from a Spitfire and |...