Industry Anaylsis - Wireless Telecommunication

Industry Analysis: Wireless Telecommunication - Domestic

Assessing the External Environment

Table of Contents

Company Introduction 4

Market Overview – U.S. vs. Global Telecommunications 5

Rivalries Within the U.S. Market Share 6

Verizon Wireless 7

AT&T 7

Sprint Nextel 8

T-Mobile 9

Porter’s Five Forces 10

Threats of New Entrants 10

Threats of Substitute Products 11

Degree of Rivalry Within An Industry 13

Driving Forces 14

Product Innovation 14

Regulatory and Government Policies 14

Change in Cost and Efficiency 15

Industry’s Future 15

Appendix A 16

Appendix B 16

Appendix C 17

Appendix D 17

Appendix E 18

Appendix F 18

Appendix G 19

Appendix H 19

Appendix I 20

Appendix J 20

References 21

Industry Analysis - Wireless Telecommunication

Company Introduction

AT&T is the largest telecommunication holding company in the world by revenue. AT&T’s subsidiaries and affiliates operate in the communications services industry in both the United States and internationally, providing wireless and wireline telecommunications services and equipment (Additional Information-US Presence," 2013). The company provides services focused on three revenue-producing segments: wireless, wireline and advertising solutions.

AT&T Mobility is comprised of the company’s wireline and wireless segments. Its wireline segment provide primarily landline voice and data communication services, AT&T U-verse TV, high-speed broadband and voice services (U-verse) and managed networking to business customers. Advertising solutions, which recently sold in May 2012, transitioning out of publishing the original yellow and white pages directories. They are responsible for selling directory advertising, Internet-based advertising and local search ("Industry Summary," 2013). The wireless segment provide wireless voice and data communications services across the United States, and through roaming agreements, a substantial coverage in a number of foreign...