Vitara

Project Report on Marketing Plan of Grand Vitara | March 29

2010

|

INDEX

1) Executive Summary Page 3

2) Introduction to SUV Page 3-5

3) Brief Overview of Grand Vitara Page 5

4) Comparative study of SUV Page 6-9

5) Supply & Logistics Page 10

6) SWOT Analysis Page 11-13

7) Attractiveness of the Segment Page 14

8) Customer Judgement Process Page 14-15

9) Positioning Strategy (4 P’s) Page 15-20

10) Feasibility Study Page 20-21

11) Specific Action Plan Page 21-22

12) Implementation Page 22-23

13) Reference Page 24-25

EXECUTIVE SUMMARY:-

The report basically focuses on the SUV market in India and different factors which could help Maruti Grand Vitara to gain some share in the market. It also shows a comparative study of the different SUVs and the features and...