Submitted by: Submitted by aymankaddour
Views: 233
Words: 1400
Pages: 6
Category: Business and Industry
Date Submitted: 01/17/2014 02:32 PM
ASSIGNMENT # 2
CASE STUDY AT RESEARCH IN MOTION (RIM)
INTRODUCTION TO ENGINEERING MANAGEMENT
(EMP-5100)
PREPERD BY:
AMIN AHMED BURNEY (Student # 6555417)
AYMAN KADDOUR (Student # 7475975)
WAHEED ASHRAF (Student # 7114936)
MAN ZHAO (Student # 7354230)
SUBMITTED TO:
RIDHIMA SHARMA
Date: December 11th 2013
Session: Fall 2013
Answer Number 1:
Main Problems Organization Facing:
Technical problems:
* Limited Apps: The applications of Black Berry are limited to around seventy thousand in comparison to the competitors.
* No Developers Community: BlackBerry has No developer’s community to gain direct or indirect finance.
* Platform Lacking: The BlackBerry operating systems lacked the latest development support like social media, gaming.
* Limited Products-No Alternatives/backups: BlackBerry does not provide the hot alternatives for the customers in the form of product or its economy.
* No Innovation: no more innovation in technology, BlackBerry has been the company of innovation.
* Differentiating Features Are No More: any where email and security of emails have not been the primary demand of customers as these features are also being provided by the competitors.
Management problems:
* Two CEOs Killed: BlackBerry had had two Chief Executive Officers Lazrdis and Balsillie, because no one knows exactly what to do to make the success.
* Limited Target of Customers: BlackBerry has been famous for developing products for corporate customers which makes it limited target for sale of its products.
* Enterprise Are Getting Bored: with the devices like BlackBerry, business men get bored with the latest stuff in homes in terms of BlackBerry competitors i.e. I phone and android.
* Lack of Investors Trust: The decline of company share value from $70 to $12.45 in nine months has forced the...