Asda Case Study

1. What are the types of changes that Archie Norman needs to undertake at ASDA?

After reading the case study, it is obvious that the ASDA must undergo a major change. In order to successfully implement a change, Mr. Norman must first decide which change would benefit the company the most. In this case, it seems like a discontinuous change would be necessary. A discontinuous change is a large scale, long-term reorientation of most or all of the central aspects of organizational life (Spector, 2013). The goal of this change is to create lasting change in the employee behavior pattern in order to support strategic renewal. With ASDA, new organizational capabilities need to be built. Mr. Norman noticed that he would need to rebuild the company from the ground up.

ASDA will also benefit from strategic renewal. Strategic renewal is a change in the organization’s strategy involving some combination of new products or services, new markets, and a new business model (Spector, 2013). After ASDA tried to change their market from blue collar to more upscale shoppers, ASDA began to spiral downward. Mr. Norman’s team studied the grocery industry and ASDA’s position in the industry. They then changed the company’s strategic plan when they realized it would be more beneficial to supply to the shopping needs of ordinary working families (Spector, 2013).

2. Referring to Exhibit 1-3, what faces of change does ASDA need to engage?

Every organizational change is achievable and can be successful providing the right changes are being made. For this case study, the ASDA needs to engage in two faces of change, tools and techniques and transformation. These two methods will help this company successfully change.

Tools and techniques are organizational processes, mechanics, and other interactions intended to produce a product or service (Spector, 2013). By using this method ASDA will be able to compete effectively in the market Mr. Norman’s team seems to be fit. This...