Mktg2102

FACULTY OF BUSINESS AND LAW

CRICOS Provider Number 00109J

Course Outline

Newcastle Business School MKTG2102 Advertising and Promotion Strategy

Trimester 1, 2014 PSB Academy

Unit Weighting: 10 units

Course Coordinator: Dr P J Rosenberger III Lecturer: Jason Ho Kai Joo

Newcastle Business School Mission To build and sustain a vibrant learning community that advances business knowledge and practice.

MKTG2102 Advertising and Promotion Strategy

CONTENTS

STAFF AND COURSE DELIVERY ARRANGEMENTS 1. 2. 3. 4. Teaching Staff Contact Hours and Teaching Methods Blackboard Student E-mail 3 3 3 3 4 4 4 4 4 4 5 5 6 6 6 6 6 7 7 8 8 8 11 11 12 12 12 12 13 13 14 14 15 15 15 16 16

GENERAL COURSE INFORMATION 5. 6. 7. 8. 9. Brief Course Description Assumed Knowledge Learning Outcomes Link to Graduate Attributes Course Content

10. Continuous Course Evaluation and Improvement TEXTBOOKS AND REFERENCES/READINGS 11. Textbooks and Readings 12. Prescribed Text 13. Recommended Texts/Readings 14. Reading Guide TOPIC AND LECTURE OUTLINE 15. Course Schedule ASSESSMENT DETAILS AND POLICIES 16. Types and Due Dates of Assessment 17. Details of Assessment 18. Penalties 19. Academic Integrity, Plagiarism and Turnitin 20. Cover Sheets for Assessment 21. Assessment Grades and Percentages ACADEMIC SKILLS RESOURCES 22. Academic Skills Resources UNIVERSITY POLICIES AND GENERAL INFORMATION 23. Adverse Circumstances Affecting Assessment Items 24. Students with a Disability or Chronic Illness 25. Changing Your Enrolment 26. Other Policies Related to Your Enrolment 27. Alteration of this Course 28. Careers Service FACULTY CONTACTS 29. School/Faculty Contact Details

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Course Coordinator: Dr P J Rosenberger III

MKTG2102 Advertising and Promotion Strategy

STAFF AND COURSE DELIVERY ARRANGEMENTS

1. Teaching Staff

Course Coordinator(s) Name E-mail Course Lecturer and Tutor Name E-mail Tutor Name E-mail Florence Siew Florence.Siew@newcastle.edu.au Jason Ho Kai Joo...