Financial Institutions

99 - $ 2,2

00 - $ 5,3

01 - $ 20

02 - $ 60

Räkna på hur månget han skulle kunna få in av en riskkapitalist då han fick 5 miljoner för 30 %

Greg

conservatively estimated the annual

demand from the U.S. telecommunications

and financial services sectors to

be around $600 million. The challenge

was to make potential users aware of

the product.

Greg and his partners

believed, ClearCloud could be adapted

for the chemical, petrochemical, and

pharmaceutical industries. Annual demand

from customers in those sectors

could reach as high as $900 million.

British start-up, VisiDat, which was

beta testing a data analysis package

that was only weeks away from launch.

"We're not going to have the market to

ourselves much longer," she told Greg.

"We need to agree on a strategy for dealing

with this kind of competition.

Taken together, that meant

a potential market of $1.5 billion domestically

and $1.26 billion abroad.

"We know we can sell a lot of

software in the U.S., but if we want

DataClear to succeed in the long run, we

need to preempt the competition and

go worldwide. We need a large installed

base ASAP. KAN KRITISERA

"Instead of

focusing on foreign markets in our core

industries, what if we focus on developing

ClearCloud for the domestic pharmaceutical,

chemical, and petrochemical

industries and capitalize on that

$900 million U.S. market?" he asked.

best guess of $2 million for the

additional software-development costs

but hadn't yet come up with a number

for marketing and sales; the industries

were so different from

"Any idea how much this

would cost us in terms of salaries and expenses

over the first year?" he asked.

"Conservatively, about $500,000 a

year; probably more,"

"Working

with Benro might be cheaper than

doing this all on our own,

I estimate that building the support infrastructure

we need just for domestic

expansion could cost as much $2 million

- on top of product development."

Sarah had opened...