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Chapter II

REVIEW OF RELATED LITERATURE AND STUDIES

This part includes several brief discussions from local and foreign related studies and literatures. This chapter also presents studies, which will use in the validity of the study. Provided also in this chapter is the synthesis of these relevant materials, conceptual framework and the definition of terms.

REVIEW OF RELATED LITERATURE

Foreign literature

According to Barnes (1945), indicated that Social Network Theory views social relationships in terms of nodes and ties. Social Network is a social structure made up of individuals (organizations) called “nodes”, which are tied by one or more specific types of independency, such as friendship, kind ship, common interest, financial exchange, like/dislike, or relationship of beliefs, knowledge or prestige.

Moreover Abhyankar (2011) pointed out that from the very beginning; human beings always associated themselves to some form of social structure as they evolved across generations. All human beings crave social life, but not all can have time and resources to enjoy social circle where they can communicate, collaborate and freely express themselves with like-minded peers for satisfying their different needs like security, assets, skills, relationships, science and technology, events, politics, history, literature, and art.

According to the study of Boyd and Ellison (2008) entitled “Social Network Sites: Definition, History, and Scholarship”, social networking sites are unique that they enable users to articulate and make visible social networks through the public to gatheringsandat the same time, by serving as a space where speech takes place, they also public themselves. The sites themselves also distinguish between public and private, where public means that a profile is visible to anyone and private means that it is friends-only.

According to WebCredible, social networks provide encouragement and support, establish identity with others and...