Busn427 Global Issues in Business

BUSN 427

GLOBAL ISSUES IN BUSINESS

DeVry University

November 20, 2013

Table of Contents

Topic

Executive Summary …………………………………………………………….

Module 1 - Analyzing and Assessing the Situation:

* International Competitors …………………………………………….

* Economic/Geographic Environment ……………………………….

* Social- Cultural Environment …………………………………………

* Political Legal Environment …………………………………………

Module 2 – Structuring and Configuring Your Organization:

* Selecting a Global Company Structure ………………………………

* Aligning Financing Sources for Global Business Operations …………..

* Creating a Global MIS (Management Information System) …………..

* Identifying Human Resources for Global Business Activities …………

Module 3 – Marketing and Promoting Your Product:

* Product Target Market Planning for Foreign Markets …………………

* Designing a Global Distribution Strategy ……………………………..

* Planning a Global Promotion Strategy ………………………………….

* Selecting an International Pricing Strategy ……………………………

Module 4 – Controlling Finances:

* Managing International Financial and Business Risks ……………………

* Determining Organizational Financial Results …………………………..

* Measuring International Business Success ……………………………….

Conclusion

Bibliography

Module 1: Analyzing and Assessing the Situation:

Company Overview

Kellogg was established as a company in 1906 in the US after Will Kellogg from Battle Creek, Michigan accidentally created a new “ready to eat” breakfast for local household use....