Headlines

Yearbook Headlines

Assignment #6

Name: Tony F.

1. Before writing, remember the yearbook theme and try to use it in your

story/headline. Our theme is one town, one team, one dream.

2. The purpose of a headline is to condense a yearbook feature or story into a few well-chosen words. The headline should lure the reader away from the pictures long enough to read the articles.

3. Rules for writing headlines:

* Write in the present tense.

* Eliminate articles: a, an, and the.

*Don’t split verbs or names at the end of a line.

*Choose “sparkling” verbs.

*Don’t use labels; each headline should include a noun, verb and a direct object.

*Quotes are punctuated with (‘) quotation marks not

(“) quotation marks. The comma, semi-colon, and colon only other punctuation marks regularly used in headlines.

*The comma replaces “and” in a series.

* Never use a period, use a semi-colon to separate thoughts.

*Use a colon to set off a list.

5. Identify the following headline designs: A. Caps and Lower Case, B. Sentence Style, C. All Caps, D. Lower Case

C. CAN YOU DIG IT?

B. Can You Dig It?

A. For our spirit days we thank student council

D. for our spirit days we thank student council

6. What is the difference between a primary and a secondary headline?

The primary is larger and carries the story’s main message(Try to keep it 6 words or less). The secondary is set smaller type size and expands on the main message (up to 10 words).

Go to EditTeach.org and follow the instructions. Type your appropriate headline for the first three articles below:

A. Technical Problems for Woody Allen’s New Movie.

B. Frog Crossing

C. What’s a Timber Company without Timber?

7. Insert Text Boxes in the boxes below to create 3 variations of primary/secondary headlines for your article. Create 3 different headlines with both a primary and secondary headline. Use different words for each headline.

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Use the box above to create...