Bba484 Drhodes 8.1

Jones International University

Final Global Strategy Report for Ford Motor Company

Assignment 8.1

Dr. Brett Miller

BBA 484

Global Strategies

By Daniel Rhodes

Kabul, Afghanistan

May 31, 2014

Executive Summary

Ford Motor Company, a leading manufacturer of automobiles, is continually exploring new business and investment opportunities. Its suppliers are critical allies in helping it to achieve success in the marketplace and meet its sustainability goals. It is also committed in long-term relationships with its suppliers. One of the countries FMC has partnered with is India, a partnership that began in 1995 and is prospering with five different models of automobiles. FMC has worked closely with India’s university’s research and development team to improve India’s automotive industry. FMC believes that partnering with other countries in research and development is a strategic plan to ensure global leadership in the automotive industry (Ford.com, 2014).

Global Strategy Research Findings:

There are a variety of things that a business needs to comprehend when establishing business in and with India. First, the environment and country’s wealth can provide a stable foundation for a business to grow. Indian economy has been growing at an average growth rate of about 8.8% over the last three years. India has the second fastest growing economy in the world, behind China (The Hindu, 2013).

Another thing that businesses need to understand about India is the majority of their population is under 25 years of age, they are undereducated and their infrastructure is unrefined. However, the Government of India is placing a high priority on development of infrastructure in highways, ports, railways, airports, power, telecom, etc. and is actively seeking domestic and foreign private investment. Setting up and managing a business in India requires patience and persistence. Be certain that management is aware that there will be challenges to overcome before...