Mgt 599 Case 5

Module 5 Case Study

Oren L. Jones

Trident University International

MGT599

Dr. Banks

Executive Summary

Kraft Foods Company, which has been studied in the previous papers, is the largest North American Company providing packaged food and beverages and one of the largest global companies that offer consumer packaged foods. Kraft manufactures and markets products that include coffee, cheese, refrigerated meals, beverages, and other grocery products (SEC Filings). It has invented more food than any other company and can be traced back as far as 1765 (Bellis, 2013).

The company is split into two operating divisions, Kraft Foods North America and Kraft Foods International. All the brands and products sold by Kraft today were largely brought together by Philip Morris, which is a merger of Kraft, Inc., General Mills, and Nabisco. 16.1 percent of the shares are public, while Morris retained the remaining shares (Kraft Foods Inc., 2012).

Kraft business focuses on snacks, beverages, cheese, grocery items, and convenient packaged meals. Some of the most well-known brands come from Kraft such as Kraft Cheese, Oscar Meyer, and Maxwell House (Chapman & D'Innocenzio, 2013).

This study describes Kraft Foods Group’s organizational design, key strategic control systems, primary human resources concerns, and cultural factors, and the effect that these have had on the implementation of the company’s strategy. This study also evaluates the fit or the lack of fit between Kraft’s mission, strategy, and organizational components crucial to implementation along with any recommendations to assure the success of the company’s strategy.

To continue to be successful, Kraft will need to maintain focus on expanding their presence in the market by looking for deficient markets. This will help improve brand awareness and build a bigger customer base.

Mission, Vision, and Values

Kraft Foods Company is a very open...