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Production & Operations Management

Q. No 1 Explain briefly elements of operations strategy ? Q. No 2. Describe the general factors that influence the plant location decision. Q. No 3 Write short notes on  Total productive Maintenance  GNATT Chart  Bullwhip effect in SCM  Scheduling in services Q. No 4 Explain the steps and tools for changing project management process Q. No 5 Under capacity options the company decides to vary the production output by varying the time, workforce or outsourcing. What are the basic capacity options a company can chose to meet demand? Q. No 6 Write short notes on:     Relevance of Value Engineering in manufacturing Vendor Managed inventory Rating methods for locating a plant Importance of business process modeling

Marketing Management

Q. No 1 Explain the steps in Business buying process Q. No 2 A brand is a composite set of beliefs and associations in the mind. In brand development, as a part of brandling strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the exiting brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products. Q. No 3 Explain the classification of market based on nature of Competition and area. Q. No 4 Personal selling focuses in on „personal‟ or „one to one‟ selling. It involves an...