Developing Dairy

GROUP MEMBERS:

Bikokwah Aineah- 638888

Gatei Eunice- 633740

Kariuki Faith- 625219

Mutisya Sammy- 638895

Mzeka Melvin- 635676

Wambui Rosemary- 639024

LECTURER: Prof. Reuben Nasibi

COURSE: BUS 5040 - Survey of Production & Operation

SEMESTER: Spring 2013

TASK: Group Assignment

PROJECT: MILK & YOGURT PRODUCTION IN KIAMBU TOWN -

FARMERS DAIRIES

Table of Contents

INTRODUCTION4

1.1 Location4

Project Financiers5

1.2 Vision5

1.3 Mission5

PRODUCTION PROCESS5

1.1 Raw Materials6

* 2.2 Equipment Needed6

i. Milk Reception & Processing Equipment6

ii. Milk Storage Equipment7

iii. Ice cream Making Equipment9

iv. Cheese Making Equipments9

v. Butter & Ghee Making Equipment10

* 2.3 Production Ingredients 10

* 2.4 Production Process11

i. Yogurt11

ii. Fluid Milk Production Process13

iii. Ice cream14

iv. Butter Making Process16

v. Cheese Production Process17

* 2.5 Packaging19

* 2.6 Distribution of Final Product19

MARKET ANALYSIS19

1.2 Market Size20

1.3 Market Growth Rate21

1.4 Market Profitability22

1.5 Distribution Channels23

1.6 Market Trends23

1.7 Key Success Factors25

1.8 PESTEL Analysis25

1.9 SWOT Analysis30

DEMAND ANALYSIS31

PRICING33

1.10 Product Pricing33

MANAGEMENT AND LABOR34

1.11 Compensation and Benefits for the Management35

* 6.2 Compensation and Benefits for the Support Staff36

PROFITABILITY ESTIMATES37

Sample Advertisements39

1. INTRODUCTION

Milk is one of the richest sources of calcium and Vitamin D that are important for building strong bones and teeth at children and adolescents and securing the best protection against the development of osteoporosis in their old age.

People whose food is rich in milk and dairy products lower the risk of low bone mass during their life cycle. Dairy foodstuffs deliver nutrients that are...