Tgdmarket

Marketing Plan

Carbonell

Gonzales

Tamisin

Vicencio

Executive Summary

Hungry Hippo , located at Binan , Laguna , caters to food enthusiasts who have a thing for burgers . Hungry Hippo serves burgers hot n’ fresh from the grill making it more appetizing knowing that it’s still hot and juicy.

Since majority of the Hungry Hippo menu are burgers, and is made up of little rice meals, salads and sides, people have a habit of asking what the best seller is. Even for rice meals , Best Sellers always comes first on a consumers list . Once knowing, they go for that certain item. For health conscious people, they ask what dish has vegetables and like.

Though only a recently opened addition to the growing Hungry Hippo family, the establishment has already made an impact in the market share at their said location . They did the usual “ handing out of flyers” to capture their market . With its growing market , Hungry Hippo Binan has gone from flyers , to the web . They currently have a facebook page that shows the shop , menu and promos .

The only nearby competition of Hungry Hippo is Jollibee . Jollibee as a lot of people know , has established its name in the Food Industry for quite some time now . Jollibee has captured the taste buds of the Filipino people they offer a menu much wider than Hungry Hippo’s.

Even with a strong completion , Hungry Hippo Binan still got the heart of customers because of the quality of their products . They assure freshness and of course , good taste , and not only that , the ambiance of the place is relaxing , adding to the relaxing part are the leather couches and booths . People nowadays tend to stay longer in a food establishment when it’s comfortable and has internet. Hungry Hippo Binan has that characteristics.

External Environment Analysis

Location : PPT Gasoline Station , Binan, Laguna

The location was chosen because of these said reasons :

* Near...