Researchmoz | Mortgages and Helocs Us 2014

Mortgages and HELOCs - US - August 2014 While most young Millennials – aged 18-24 – are not ready to purchase a home, they soon will be, and it is more important to them to work with a lender they trust than it is to get the best interest rate. This priority differentiates them from older borrowers who historically focus only on interest rates. Lenders need to understand this key difference in order to attract the younger segment. table Of Content

scope And Themes

what You Need To Know data Sources consumer Survey Data direct Marketing Creative abbreviations And Terms abbreviations terms

executive Summary

the Market originations Continue Downward Trend mortgage Origination Industry Is Deconsolidating market Drivers shrinking Unemployment May Help Housing Demand figure 1: Us Unemployment Rate, June 2009-june 2014 home Prices Are On The Rise figure 2: S&p/case Shiller National Home Price Index, March 2009-march 2014 homeowners Are Regaining Equity figure 3: Us Residential Real Estate Values, Mortgage Debt, And Homeowner Equity, 2008-q1 2014 millennials Are Getting Ready To Buy figure 4: Home Purchase Plans, By Generation, May 2014 leading Companies figure 5: Change In Mortgage Origination Market Share Of Top Five Originators, Q2 2012 Vs. Q2 2014 the Consumer interest In Online Mortgage Capabilities figure 6: Interest In Online Mortgage Capabilities, By Age, May 2014 most Are Satisfied With Loan Interest Rate figure 7: Any Satisfaction With Lender, May 2014 most Believe Home Has Increased In Value figure 8: Attitude Toward Value Of Own Home, May 2014 what We Think

issues And Insights

is Trust Still An Issue For The Big Banks? issues: implications: how To Increase Usage Of Mobile Mortgage Apps? issues: implications: an Opportunity In Heloc Resets? issues: implications: is It Time For Reverse Mortgages? issues: implications:

trend Application

Mortgages and HELOCs - US - August 2014

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