Yogurt and Yogurt Drinks Us 2014 Market Research Report

Yogurt and Yogurt Drinks - US - August 2014 The largest percentage of yogurt and yogurt drink users do so for health reasons. Some 44% say they use products in the category because they are healthier than other snack options. Treat positioning is the consumption driver for a smaller 33% of consumers. table Of Content

scope And Themes

what You Need To Know definition data Sources sales Data consumer Survey Data abbreviations And Terms abbreviations

executive Summary

the Market yogurt And Yogurt Drink Sales Increase By 46% From 2009-14, Slowed Growth Projected figure 1: Total Us Retail Sales And Forecast Of Yogurt And Yogurt Drinks, At Current Prices, 2009-19 leading Companies greek Yogurt Continues To Dominate, But Brands Look To Differentiate In 2015 figure 2: Mulo Sales Of Yogurt And Yogurt Drinks At Retail, By Leading Companies, Rolling 52 Weeks 2013 And 2014 segment Performance strong Growth In Yogurt Drives Gains In Category figure 3: Total Us Retail Sales Of Yogurt And Yogurt Drinks (and Percentage Change) ($ Millions), By Segment, At Current Prices, 2009-14 the Consumer 25-34s Appear As Key Consumer Group figure 4: Yogurt And Yogurt Drink Purchase (for Self), By Age, June 2014 category Appears More As A Health Option Than A Treat figure 5: Reasons For Consumption (top Five), June 2014 what We Think

issues And Insights

should The Category Focus On Health Or Indulgence? issue insight: Yogurt And Yogurt Drinks Let Health-conscious Consumers Have Their (strawberry Cheese)cake (flavor) And Eat It Too what Follows Greek? issue insight: Greek Will Stick Around, But New Options Will Appeal To A Primed Consumer Base how Strong Is The Demand For Non-dairy Offerings? issue insight: Non-dairy Presents An Attention-getting Option For Those Looking For Health And Flavor Variety

trend Application

trend: The Real Thing trend: Transumers trend: Non-standard Society

market Size And Forecast

key Points

Yogurt and Yogurt Drinks - US - August 2014...