Us Baking and Dessert Mixes Market Growth and Trend 2014

Baking and Dessert Mixes - US - August 2014 The US baking and dessert mixes category experienced flat sales in 2013 and 2014 at $2.7 billion. Sales are forecast to remain flat in 2015 and decline to $2.5 billion by 2019. Concerns about the health impact of eating too many baked goods are negatively impacting sales. Additionally, recovering consumer confidence means more people will spend on dining out rather than cooking and baking at home. When marketing to families brands must focus on providing more products using premium, natural, and BFY (better-for-you) ingredients. Emphasizing premium ingredients will also appeal to the 44% of respondents who say they buy mixes because they taste good. table Of Content

scope And Themes

what You Need To Know definition data Sources sales Data consumer Survey Data abbreviations And Terms abbreviations

executive Summary

overview flat Category In 2014 figure 1: Total Us Retail Sales And Fan Chart Forecast Of Baking And Dessert Mixes, At Current Prices, 2009-19 cake/pie Mixes Lead Segments; Most Segments Decline figure 2: Mulo Sales Of Baking And Dessert Mixes At Retail, By Leading Companies, Rolling 52 Weeks, 2014 key Players the Consumer respondents Most Apt To Use Pancake, Cake, And Brownie Mix Once A Month Or More figure 3: Types Of Baking/dessert Mixes Used – Once A Month Or More, June 2014 respondents Very Likely To Be Baking From Scratch, Using Rte Items The Same Amount Or More Than Last Year figure 4: Usage And Purchases Of Baked Goods/mixes Compared To A Year Ago – Any Same Amount Or More Often, June 2014 most Use Mixes For Taste And Convenience figure 5: Reasons For Using Baking/dessert Mixes, June 2014 most Say Preferred Brand Is Important; Premium, Bfy Attributes Also Important figure 6: Any Important Factors In Buying Baking/dessert Mixes, June 2014 what We Think

issues And Insights

what Consumer Groups Are Most Likely To Use Baking/dessert Mixes? insight: Brands Must Target Specific...