Dell Inc - Marketing Strategy and Target

http://stitchthedamned.hubpages.com/hub/Analysis-of-Dells-Marketing-and-CommercialsSWOT Analysis of Dell's Marketing Strategy and Target Market

Television commercials have been a part of the American life since the first one aired in 1955. History can be represented using commercials and many people will watch certain television programs just for the commercials. What is not widely discussed is what really goes into their development. In this paper, I will be discussing a specific Dell commercial and the SWOT analysis, target market and marketing strategies for it.

In 2004, Dell launched a new campaign for their laptops. They needed something that caught the attention of college students and did quite well with their very memorable dorm room commercial. The commercial was very simple, consisting of just two actresses and a single room. The two girls are moving into a dorm room together. It is very apparent right from the beginning that these two are complete opposites. One girl is dressed head to toe in black and the other is blonde and wearing pink. The commercial emphasizes that they are very different people. At the end of the commercial, the girls sit at the same desk and open up their laptops only to discover that they both had the exact same Dell laptop.

Dell Inspiron i3531-1200BK 15.6-Inch Laptop

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 Dell Inspiron i3531-1200BK 15.6-Inch Laptop

SWOT Analysis for Dell Dell kept in mind both the external and internal factors of their specific market when developing this commercial.

The long positive history and popularity of the Dell name is definitely strength. Dell is known in the market to be high quality, affordable and reliable. They have even won awards for their customer service. This is well known and serves as an incredible way to earn more customers. The commercial speaks to students and shows that Dell’s laptops are great for everyone.

Until the last ten years or so, Dell relied solely on their online store to sell their...