Reality Television

Reality Television.

THE GC SEASON 2 EPISODES 6,7 & 8. ON TV 3 DEMAND.

The reality program that I analysed was The GC. It follows a group of kiwi-born individuals searching for a better lifestyle and opportunity in the Gold Coast, Australia. Each individual is followed by cameras in order to showcase their interactions people throughout the day and there is a strong emphasis on the fast paced lifestyle that they encounter while in the Gold Coast.

The show is not complex in terms of reality television. This is because missing a single episode would not mean a viewer would not lose interest in the show. The show is easy to follow and the recap of prior events in the beginning of each episode is enough to ascertain the current plot and main climaxes hitherto the episode you are watching. Therefore, the show is enjoyable to watch from any episode in the series. Moreover, the show promotes a variety of products and other brands like Mai FM, which is a New Zealand based radio station that sponsors the show. This show helps create brand awareness and brand equity by raising awareness for the services and products advertised via the show. Hence, it can be used for companies who have similar target markets or want to target different new segments of markets by selling to the viewers of this show (Ang, L.2014). 

A prominent message that The GC has encompassed surrounds the maintenance of the individual’s traditional Maori culture within the modern environment of the Gold Coast. Many ‘Te Reo’ or Maori words can be heard especially in the starting of the show in the ‘warning section’ (shown in appendix 1.0), as there is a Maori language teacher in the cast. The target audience is thus especially targeted to Maori individuals that may have an interest in living abroad. This is shown from the cast, as the cast members all have tribal tattoo’s and speak the traditional language and slang known amongst Maori. The other target audience is young adults, who would be living...