Latin America - Digital Media and Pay Tv Market

Sep 1, 2014 : Bharat Book Bureau presents the new report, on " Latin America - Digital Media and Pay TV Market”, In several markets in the region the 2014 FIFA World Cup was a catalyst for the rollout and customer take-up of digital TV services.

This market report provides a comprehensive overview of convergence, pay TV, and digital media across Latin America and the Caribbean. The countries covered in this report include: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, Venezuela and the small Caribbean island nations.

Executive Summary

Latin America’s pay TV market showing steady growth as ASO approaches

This market report provides a comprehensive overview of convergence, pay TV, and digital media across Latin America and the Caribbean. The countries covered in this report include: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, Venezuela and the small Caribbean island nations.

Digital terrestrial TV

Digital TV has begun to take off in Latin America, with penetration increasing from about 18% of TV households at in 2010 to about 45% by mid-2014. This is expected to reach about 95% by 2020. DTTV will account for about half of digital TV home net additions to 2020.

In several markets in the region the 2014 FIFA World Cup was a catalyst for the rollout and customer take-up of digital TV services. A further stimulant is expected from the 2016 Olympic Games, also to be held in Brazil. The reallocation of frequencies released from analogue broadcasting has expedited the roll out of mobile broadband via LTE technologies.

Pay TV market growth

Consistent growth in the pay TV sector in the region has been supported by competition among players....